Navigating a multifaceted challenge

Laboratorio Cingoli, a culinary haven in Milan, sets out to transform enthusiasts into passionate cooks. The kitchen school, guided by Giuliano Cingoli, employs the “separation of cooking” method, a philosophy explored in detail in Giuliano’s dedicated book. The establishment not only conducts cooking classes but also offers a range of products, including insightful books and uniquely designed knives.

Often the most important component of a recipe is the one that is cooked worse. Using the art of cooking separately you will learn how to cook the most important ingredient, enhancing what accompanies it.

Giuliano Cingoli, from the book Elemental cooking: the art of cooking separately

Exploring culinary philosophy and market nuances

Central to our strategy was grasping Giuliano Cingoli’s “separation of cooking” philosophy and laboratorioCingoli’s unique offerings. We delved into the intersection of culinary passion, educational dynamics, and consumer preferences to inform our design approach.

Crafting a brand narrative

Our approach aimed to harmonize laboratorioCingoli’s diverse activities into a unified narrative appealing to both cooking enthusiasts and kitchenware aficionados. Conceptualization focused on integrating visual design, branding elements, and intuitive UX/UI strategies across varied platforms.

Designing the visual experience

The visual aesthetic we developed welcomed visitors into the world of laboratorioCingoli. Branding elements were meticulously crafted to convey Giuliano’s culinary ethos, ensuring seamless integration across websites, social media, printed materials, and events. Collaborating closely enriched our efforts, capturing the essence of laboratorioCingoli through his culinary expertise and photographic insight.

Achieving synergistic success

Our implemented strategy effectively elevated laboratorioCingoli’s presence across all facets — from enriching cooking classes to boosting book sales and showcasing custom knife designs. The cohesive design approach, enriched by Giuliano Cingoli’s insights, forged a unified brand identity that resonated deeply with culinary enthusiasts and aspiring chefs alike. This collaborative journey seamlessly blended tradition with innovation, enriching the culinary experience for enthusiasts worldwide.