An innovative solution for the meal distribution
Eatch embarked on a transformative journey into the B2B realm, driven by a strategic pivot to redefine meal distribution with cutting-edge technology. This shift solidifies Eatch’s position as a leader in delivering high-quality, individually cooked meals efficiently and flexibly from production kitchens.
“It seems like science fiction, but it is now really possible. It’s as if you order à la carte and also influence the final taste of the dish. We are increasingly cooking on demand based on customer wishes.”
Douwe Driehuis – ISS
Designing user-friendly interfaces
At the helm of UX/UI design, I led the creation of intuitive software interfaces tailored to Eatch’s B2B model. By conducting strategic analysis, developing personas, and crafting user flows and wireframes, I ensured that the design prioritized usability and intelligence. The result is a software interface that enhances operational efficiency with features like real-time inventory management and personalized meal design.
Crafting a comprehensive digital presence
The meticulously designed website serves as a gateway for potential customers, offering deep insights into Eatch’s technology and its seamless integration with the brand’s vision. This digital platform is designed to educate and engage, showcasing Eatch’s commitment to innovation and excellence in the culinary tech industry.
Implementing a design strategy
Driving Eatch’s evolution required a robust design strategy encompassing brand development, software design, and the creation of a cohesive design system. This holistic approach not only facilitated Eatch’s transition but also positioned it as a pioneering force in the Dutch food tech startup ecosystem.
Pioneering the future of food technology
From its origins in B2C, where I collaborated in shaping the initial phases, to its current stature as a B2B innovator, Eatch’s journey underscores a strategic commitment to innovation. As a fractional design leader, I have contributed to Eatch’s narrative, shaping designs that reflect its dedication to fresh, healthy, and accessible dining solutions for all.
