Bridging science and consumer needs

Allelica, a Rome-based startup, pioneers the development of algorithms and DNA tests to unveil predispositions to diseases. With the convergence of genomics and polygenic risk scores, Allelica introduces a groundbreaking approach that intersects with personalized nutrition.

Genomics and polygenic risk score meet personal nutrition for the first time.

Giordano Bottà, CEO Allelica

Simplifying complexity

The challenge lay in rebranding Allelica to successfully introduce their innovative product to the market. The delicate balance between the realms of science, health, and consumer sales required a brand image that could simplify the complexities of DNA testing while conveying modernity and trust in the founders’ expertise.

Research and discovery

Understanding the nuances of the health and consumer market became pivotal. In-depth research delved into the science of genomics, polygenic risk scores, and the potential impact on personalized nutrition. Recognizing the need for simplicity without compromising accuracy guided the research phase.

Crafting a modern visual language

The rebranding aimed to distill the intricate world of DNA testing into a modern and trustworthy visual language. Simplification became the key, ensuring that the communication effectively conveyed the founders’ knowledge and the revolutionary nature of the product. This involved crafting a new brand image, establishing a manifesto of rules and principles, and designing cohesive packaging, digital assets, and promotional materials.

Design solution

The new brand image adopted a modern and minimalist approach, aligning with the principles of simplicity and accuracy. The manifesto of rules and principles provided a foundation for consistent communication, and the packaging design reflected the precision and reliability of Allelica’s DNA tests. Digital assets and promotional materials were crafted to resonate with the target audience, bridging the gap between scientific innovation and consumer accessibility.

The rebranding of Allelica successfully navigated the intricacies of merging science and consumer sales. The modern and trustworthy image created a bridge between the complex world of genomics and the personalized health journey of consumers. The cohesive design elements, from packaging to digital presence, contributed to positioning Allelica as a revolutionary player in the genomics and personalized nutrition space.