Elevating the digital presence

Collaborating with 2Solar during their transition to becoming “2Solar by Sollit, I developed a comprehensive proposal to refresh their brand and digital strategy. This was designed to enhance audience engagement and reflect their evolving identity as they move toward embracing a new name and expanded service offerings. With 2Solar transitioning into Sollit, a company now encompassing a broader range of renewable energy solutions beyond solar, the proposal aimed to modernize their digital presence, align with their new mission, and position them for future growth.

Rebranding for innovation

The proposal focused on aligning 2Solar’s vision with a modern, engaging identity while addressing their need for flexibility and innovation. I refreshed their brand identity by balancing professionalism with a tech-forward visual language, using a bold dark mode interface accented with their signature “sand” color to enhance warmth, readability, and contrast.

Designing for engagement and clarity

To address their diverse target markets, I conceptualized flexible homepage headers that integrated functional messaging with corporate branding. I also introduced dynamic scroll-based animations and clickable content blocks to simplify complex ideas, keeping users engaged and informed. The custom visual language featured tailored illustrations and icons, aimed at simplifying intricate concepts and key metrics, while enhancing brand recognition and providing a more intuitive storytelling experience.

The work represented a clear vision for 2Solar’s next chapter, combining innovative design with strategic insights. While the proposal wasn’t implemented due to a challenging transition, it reflects forward-thinking design and strategic planning for a company in transition.